This
weeks blog is asking us our perspective on culture jamming and whether or not
we believe it is a useful addition to the public sphere or not.
Individuals
who block the media and change the true meaning of a message by bringing up
different points on something in order to make consumers think twice about a
product or service are using culture jamming. The textbook sates, “the objectives of culture jamming often include
consciousness raising (raising awareness of social and political issues) as
well as using the media to criticise the media and dominant culture” (214). I
believe that culture jamming is important in today’s world. Much of the news
focuses on one side of a story giving of bias view, culture jamming allows for
the public to see another opinion on something. Shows like The Daily Show or
The Rick Mercer report use entertainment and comedy to provide another opinion
on a story. I think that these satirical news reports in some ways provide the
public sphere with a sense of relief and a summary of a different perspective regarding
an issue, but this summary is done in an entertaining way.
People
are becoming more and more dependent on factual new for many reasons such as
hearing about world issues, the weather, or local reports. Watching the news
has become engraved into many people’s daily routines. Though the information
that is reported from the news is very important it can also instill many fears
into peoples lives. I think that the use of satirical news is a good way to
view another point through “comedy [that] can be subversive as it attracts
attention in memorable ways and allows jesters to challenge authority” (223).
These programs also use the “use of humor [which] might suggest to audiences,
though, that the issues themselves shouldn’t be taken seriously”(223). I think
that satirical news provided the public with relief from all the heavy
information of news that is constantly being reported.
Cultural
jamming examines the whole view of an issue while providing comedic relief of
an issue about the media sources that are reporting the issue. I think that
adding comedy to these shows gives them a distinctive aspect, which draws
people in to them. I believe that the public is at no harm from these shows
because people are still gaining information of popular topics, but it through
comedy and different points of views.
O’Shaughnessy,
M., Stadler J. (2012). Media and Society Fifth Edition. Victoria,
Australia: Oxford.
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