Wanted: the media that we need

In today’s society, media has a large impact on people’s lives in many different ways. However, the way we allow media to enter our lives depends on what form of media we use; how we use it and how we interpret the media that they are getting. To answer the question of “Is the media we want the same as the media we need?” I believe it is completely based on personal opinion because it is dependent one’s preference for information they desire.   What someone finds important and needs, another person may find it unimportant. The want verse the need of the media completely depends on the viewers. A fellow classmate stated “we take the media the way we want to and make our own interpretations about what is meaningful”. This statement I find to be completely true. Someone who cares about issues happening in the world will receive information from a media source from that distributes global news; and someone who only cares about celebrity issues will follow media outlet reporting on entertainment.

Also, we can choose the media that we want to focus on, though we don’t need to focus on any media. We as viewers have the ability to control what were watching, hearing, or reading. In another blog it was stated, “We are the ones choosing what we see or rather what we’re shown. If there’s something about it that we don’t like, we are the ones that have the power to try to change it”. Essentially, we as the viewers have the ability to filter through the media and pick out what we need and what is important to us, eliminating what is not needed. . We are in control of the types of media that enter into our lives; the media does not control us. The media has the ability to censor what they air thus, it is the viewer’s choice to determine the media they need as an individual and to further extend their knowledge of media forums.

Further, the media producers must be aware what the viewers’ find important so they can draw viewers in and cover the mass amounts of media that will be well-liked by people. Another blogger wrote “producers have to take into account what we as a majority population want displayed”. The producers aim their works of media at what viewers are enjoying and accessing, but as stated above every person finds their needs and importance of media viewed differently. The media needs to work to produce the media that is needed rather than what is wanted.

Each person has a different sense of importance towards media all depending of their personal views and experiences. No matter if we’re getting the media we want or the media that we need, how if affects us is the same. We are creating a society that is becoming more and more media driven, therefore I believe that eventually a society that is completely media driven will be in the future. We will become dependent on the media as our major source of information.

Dickson, P. http://therealmedia95.wordpress.com/2013/10/21/the-media-we-want/)

Freeburn-Hing, L. http://lf13ak.wordpress.com/

White, S.  http://shanwhite95.blogspot.ca/