In the blog post for this week, we
have been asked to find an advertisement that is targeted at my own
demographic. The link above, which I chose for my ad showcases the “Nike
Voices” advertisement; this ad targets females of all ages from young to
elderly. As in the Nike slogan is “Just Do It” this ad demonstrates how females
are able and capable of being active, no matter of gender, age, race or ability.
Females, while maintaining their feminine side, can also be strong, fierce, and
passionate about something that may have been previously viewed as a male
dominated activity. The ad is promoting how confidence and passion can motivate
someone to do their best.
In the Nike Voices ad, there were
multiple ways that I was interpolated into the message of the ad. Sports and
athletics have always been a large part of my life. I connected right away to what the females in
the ad were conveying. Nike focuses on the female population in this ad and
they are giving motivational reasoning’s to “just do it”. I believe that Nike
is encouraging the women population to just believe in themselves and go for
something with confidence. O’Shaughnessy (2012, p.189) writes, “We live in a
culture that glorifies the individual, encourages us to believe that every
person has unique qualities.” Because we are all unique and different I think
that the ad is drawing women in and letting them know that with the confidence
you can show your individuality and “just do it” and by promoting their
product, you can be successful. Being an active participant in many co-ed
basketball and baseball teams, I continually had to just show my drive and
dedication for the sport in order to get the ball or the bat during the game
and equal playing time. Without this passion and drive to just do it for myself
I would have gotten nowhere with the sports.
Ideology also shows up in this ad.
O’Shaughnessy (2012, p.184) also says “Ideology is internalized by us. If we
accept values... then we carry those ideologies as a part of who we are.” This
is saying that if women are not afraid to believe in themselves and they act
out with confidence then they can “just do it” despite any limitations that
they may feel they have. Having to show my drive and dedication has also helped
to change and shape the values that I have now. Having to continually push
myself to prove myself to my male counterparts on the court has made me value the
hard work I have put into my athletics.
Personally, in being a female who
has been athletic for their entire life, I understand this commercial and it
give me more of a drive to just do what needs to be done in any situation that
is thrown my way. This is especially when people are in doubt of me, it gives
me more of a passion to just do it and prove them wrong.
O’Shaughnessy,
Michael, and Jane Stadler. Media and Society. Fifth Edition. South
Melbourne, Australia: Oxford, 2012. Print.
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